There are some myths which perpetrate themselves online which need to be put to pasture. These errors truly stand between some people and a better website all thanks to search engine optimization. If you want to know what is true and what isn't, then this article, provided by the leading SEO agency in Aberdeen for you, is meant for you so keep reading!
Search engine optimization is super hard, too hard for me. The fact is that SEO is a big field, and there is a lot to learn, but there also is no rush. You don't have to get into advanced techniques if you just want to promote your website. As long as you know a few simple ideas, you can easily boost your site on the search engine results page. Look for beginner tips online which help you optimize the site you currently have. From creating exciting titles to including key phrases in your file names, a few dead easy tricks can help you out with your strategy. It won't take much time invested before you start to see great results!
You must create your content with your SEO strategy already in place. Who wants to be constrained by keywords when they start to write content? Not me, and not you either, I'm sure! The fact is that content created solely around key phrase placement will be awkward and unenjoyable. Instead, keywords should be pulled out of the content itself. Then they should be included in a few places, such as a headline, the title of the page, the first paragraph (I bet it's already there!), and any subheadings. If you have links on the page, they should include the most important key phrase from the page you are linking to. That's it! All of that should be done after your writing is complete, so you won't be forced into any pigeon holes at all.
Researching keywords is a long, tedious process you must involve yourself in if you ever want to find SEO success. Who the heck has time to do intensive research when there is writing to be done? People to feed? Work to be completed? Seriously, all you need to do is use Google Trends to determine which key phrases will be the best for the topic you are writing on. If you don't even want to do that, brainstorm and create your own. The fact is that you know the content well, so you should also know what sort of phrases searchers will use to find it as well. What search term would you use to find your content? Be sure to use basic language and no jargon or formal text as most people search the way they speak. If you are stymied, ask loved ones how they would find what you're posting.
With these myths busted, you can now move forward with confidence about what you know. Search engine optimization is simple and effective, you just have to put it to use for you and your website. When you do, the results will truly blow you away.